Downloads: 0 | Views: 22

Informative Article | Science and Technology | India | Volume 11 Issue 2, February 2022 | Rating: 4.1 / 10

Big Data Analytics in Improving Business Operations and Decision-Making

Deepak Nanuru Yagamurthy ^[7] | Rajesh Azmeera ^[12]

Abstract: This paper explores the transformative role of big data analytics in enhancing business operations and facilitating data-driven decision-making. It discusses the challenges and opportunities associated with harnessing big data, examines various applications across industries, and highlights the significance of advanced analytics techniques in deriving actionable insights.

Keywords: Big data analytics, business operations, data-driven decision-making, advanced analytics, actionable insights

Edition: Volume 11 Issue 2, February 2022,

Pages: 1348 - 1354