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Informative Article | Marketing | India | Volume 8 Issue 3, March 2019 | Popularity: 4.8 / 10
Bridging the Engagement Gap: Realtime Survey Matching in Online Market Research Panels
Ananth Majumdar
Abstract: Online panels play a crucial role in modern market research, providing valuable insights to businesses and researchers. However, maintaining panelist engagement remains a significant challenge in the industry. This paper presents a novel approach to increase panelist retention in online market research. By implementing a real time survey matching system immediately after registration, we observed an 8% increase in panelist retention. This method addresses the common issue of panelist disengagement during the typical two-week waiting period between registration and survey targeting.
Keywords: online panels, market research, panelist engagement, survey matching, panelist retention
Edition: Volume 8 Issue 3, March 2019
Pages: 1978 - 1980
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