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Case Studies | Information Technology | United States of America | Volume 13 Issue 7, July 2024 | Popularity: 5.9 / 10

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Next - Gen BI: Leveraging AI for Competitive Advantage

Suman Chintala

Abstract: Business Intelligence (BI) has, for most of the past, served to prepare organizations to make business decisions based on information. AI powers the BI today and has gone a step further to provide predictions about the business environment. This paper sought to discuss the use of AI in BI with a focus on the realization of competitive advantages. Therefore, it presents the current literature on AI - intensive BI, the procedural framework for deploying AI in BI systems, the results, and the implications for businesses. This paper uses BI case studies and research data to illustrate the radical change that AI brings to BI and offers a conceptual map to help organizations that aim to employ AI for decision - making.

Keywords: Business Intelligence (BI), Artificial Intelligence (AI), Machine Learning (ML), Predictive Analytics, Competitive Advantage, Data - Driven Decision Making

Edition: Volume 13 Issue 7, July 2024

Pages: 972 - 977

DOI: https://www.doi.org/10.21275/SR24720093619

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