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Informative Article | Marketing | India | Volume 8 Issue 9, September 2019 | Popularity: 4.3 / 10
Precision Real Estate Marketing: Leveraging Location Targeting for Maximum Impact
Abhishek Shetty
Abstract: In today's competitive real estate market, marketers and agents need to employ innovative strategies to reach potential buyers and sellers effectively. Location targeting offers a powerful tool for enhancing real estate marketing by enabling precise targeting of audiences based on their geographic location and offline behaviors. This paper explores various location-based marketing tactics for real estate, including geofencing, cross-device targeting, data-driven audience segmentation, and dynamic content creation. It provides actionable insights to optimize real estate marketing strategies, reduce ad spend waste, and maximize return on investment (ROI).
Keywords: Real Estate Marketing, Location Targeting, Geofencing, Cross-Device Targeting, Audience Segmentation, Data Analytics, Digital Advertising, Predictive Analytics, Augmented Reality (AR)
Edition: Volume 8 Issue 9, September 2019
Pages: 1868 - 1871
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