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Research Paper | Marketing | India | Volume 13 Issue 10, October 2024 | Popularity: 6.5 / 10
How Social Media Transforms Business Marketing Through Influencers and Advertising - Project Report
Nishal Mehta
Abstract: Social media enables global connections, allowing users to share experiences, hobbies, and promote businesses. Popular platforms like Instagram, Reddit, and TikTok offer diverse content and business advertising opportunities. Social media usage has significantly grown, shaping how businesses approach marketing. Companies leverage both paid and organic strategies, engagement data, and influencer collaborations to drive brand visibility and customer interaction. Influencers are individuals with large social media followings who impact their audience?s opinions and choices. Businesses invest heavily in social media advertising to increase brand awareness and boost sales. Key performance indicators like cost - per - click (CPC), conversion rates, and return on ad spend (ROAS) are essential for measuring the effectiveness and profitability of marketing campaigns.
Keywords: social media, business marketing, influencers, brand visibility, advertising campaigns
Edition: Volume 13 Issue 10, October 2024
Pages: 168 - 178
DOI: https://www.doi.org/10.21275/SR24922154713
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Marketing, India, Volume 9 Issue 1, January 2020
Pages: 344 - 345A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
Kowsalya KR
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Marketing, Indonesia, Volume 8 Issue 10, October 2019
Pages: 267 - 272The Effect of the e-Commerce Website, Price and Corporate Brand in Purchase Decisions and Its Implications on Customer Satisfaction in B2B Online Shop
Sugiyatno, Har Adi Basri
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Marketing, Georgia, Volume 8 Issue 12, December 2019
Pages: 3 - 6Marketing Investigation of the Behavior of Tourists in Georgia
Babilua P., Maglakelidze K.
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Marketing, India, Volume 8 Issue 10, October 2019
Pages: 325 - 328A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City
Dr. M. Thirumagal Vijaya
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Marketing, Indonesia, Volume 8 Issue 9, September 2019
Pages: 16 - 19Analyzing Behavior Intention of Customer towards the Adoption of Self-ticketing on CGV Cinemas by Using UTAUT2: (Case Study on CGV Cinemas Bandung)
Iqbal Hambali, Indrawati Dra