Downloads: 2 | Views: 59 | Weekly Hits: ⮙2 | Monthly Hits: ⮙2
Research Paper | Social Science | India | Volume 14 Issue 1, January 2025 | Popularity: 4.7 / 10
Merits and Demerits of Online Shopping in India - A Study
Dr. Sreenivas Dadigala
Abstract: Online Shopping is playing a vital role in Indian economy. According to the study conducted by Rakuten Insight Survey said 24% of the people of India?s Population prefer online shopping, India?s online shopping is valued at $ 70 billion and makes up approximately 7% of the country?s total retail market. Due to demonetization and Covid-19, online shopping is gaining popularity and people in general prefer online shopping as a convenient mode of buying goods and services. In this paper study the Online Shopping in India ? An Overview, here study the meaning of Online Shopping, Process, Merits and Demerits and Future Status of Online Shopping in India. Online shopping is the activity or action of buying products or services over the Internet. It means going online, landing on a seller?s website, selecting something, and arranging for its delivery. The buyer either pays for the good or service online with a credit or debit card or upon delivery. The process of online shopping may be defined as when consumers decide to use the internet to shop. However, the availability of online shopping has produced a more educated consumer that can shop around with relative ease without having to spend a large amount of time. At the end, it has been a win-win situation for both consumer and sellers.
Keywords: Online Shopping, Online tracking, Complicated Websites, Reviews of Product
Edition: Volume 14 Issue 1, January 2025
Pages: 1117 - 1121
DOI: https://www.doi.org/10.21275/SR25125062622
Make Sure to Disable the Pop-Up Blocker of Web Browser