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Research Paper | Commerce and Economic Studies | India | Volume 14 Issue 2, February 2025 | Popularity: 5.2 / 10
The Growing Role of Green Entrepreneurship in India: Opportunities, Challenges and Sustainable Development
Prabhjeet Kaur
Abstract: Green Environment is an emerging concept in today?s business activity that aligns with business needs for profitability and growth while also keeping the Environmental aspect in mind. Green Environment will play a major role in wealth creation of the economy. In today?s time the demand for eco - friendly products has increased. Consumers today are more environmentally conscious and prefer green products. The purpose of green entrepreneurship is not only to accept the progress of market demands, it also helps an entrepreneur to understand his role in long - term sustainable development. The concept was an infant stage but now it is moving towards maturity stage. Green entrepreneurship focuses on producing green products, developing green markets. This paper is exploratory in nature and it considers the evolving concept of green enterprise and its role in the Indian context. This current study will highlight the available literature and present a visionary model that will explain a relationship between many Environmental social and green entrepreneurship that will lead to sustainable development. Entrepreneurship education programme is also adopting to sustainability movement. This research paper also defines opportunities and challenges of green entrepreneurship in India.
Keywords: green entrepreneurship, Competitive advantage, sustainable development, green entrepreneur, opportunities, and challenges
Edition: Volume 14 Issue 2, February 2025
Pages: 1434 - 1436
DOI: https://www.doi.org/10.21275/SR25223094102
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