International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 110 | Views: 266

Research Paper | Home Science | India | Volume 3 Issue 12, December 2014 | Rating: 6.4 / 10


Existing Knowledge on Consumer Education at Household Level in Lucknow District

Anita Gautam, Dr. Neetu Singh


Abstract: Consumer education is the process by which people learn the workings of the-marketplace so that they can improve their ability to act as purchasers or consumers of those products and services they deem most likely to enhance their well being. In order to ensure that the food sectors match up to the best global standards, the Government of India enacted an integrated food law called the Food Safety and Standards Act. The study was conducted in Lucknow of Uttar Pradesh to know the existing knowledge about consumer rights, consumer protection, consumer laws, food safety & standard acts and knowledge about food marks & symbols. Urban area of Lucknow district was selected with a sample of 300 women respondents. The data were collected with the help of pre-structured questionnaire personally by the researcher. It was found that more than 50.00 % were having knowledge about food marks and symbols. Ten to six per cent respondents having knowledge about consumer rights, consumer laws and food safety and standard acts. Less than 5.00 % know about consumer protection covers a wide range of topics.


Keywords: Consumer education, knowledge, food safety


Edition: Volume 3 Issue 12, December 2014


Pages: 2490 - 2492



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