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Research Paper | Management | China | Volume 4 Issue 6, June 2015 | Popularity: 6.1 / 10

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The Analysis of Low Carbon Marketing Mode of Small and Medium-Sized Enterprises

Fang Fang

Abstract: The low carbon economy is a great change after the industrial age, the age of electricity, and the information age in the history of mankind once again, it will improve the environment for human survival, leading science and technology to develop continuously. Under the low carbon economy, the enterprise marketing transforming to a low-carbon model is the need of the development of times. Based on low-carbon economy, small and medium-sized enterprises actively explore low carbon marketing model conforming to the requirements of this era. They change on the marketing concept, content, way, by implementing low carbon marketing strategy to change the status quo, in the hope of achieving low carbon marketing mode better and faster, promoting the sustainable development of economy and society, and realizing the unity of economic, consumer demand and environmental interests.

Keywords: Low Carbon Economy, Small And Medium-Sized Enterprises, Low Carbon Marketing, Marketing Concept,

Edition: Volume 4 Issue 6, June 2015

Pages: 2721 - 2723

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