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Research Paper | Management | India | Volume 4 Issue 7, July 2015 | Popularity: 6.7 / 10

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Usage of Online Shopping Among College Students with Special Reference to Coimbatore City

Dr. S. Nirmala, A.Harisevitha

Abstract: This study tries to find out the penetration of online shopping and the preferences of online shopping website among students with special references to Coimbatore district. The online shopping websites like Flip kart, Amazon, Jabong, and others were taken to understand which website is the most preferred by the students. Descriptive study was conducted by using questioner method with a sample size of 100 respondents. An appropriate statistical tool like frequency analysis, crosstab, independent t-test, chi square and anova was done to arrive at the result. The conclusive result shows that female students prefer online shopping more compared to male students and it was also revealed that the Flip kart is the leading website among students compared to the other online shopping websites.

Keywords: online shopping, buying behaviour, preferences of website

Edition: Volume 4 Issue 7, July 2015

Pages: 1492 - 1495

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