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Research Paper | Management | India | Volume 5 Issue 2, February 2016 | Rating: 6.9 / 10

A Study on Customer Attitude towards Smartphones with Special References to Ooty, The Nilgiris District

A. Sivaprakash | Dr. G. Chandrasekaran

Abstract: Recent developments in mobile technologies have produced a new kind of device, a programmable mobile phone, the smart phone. Generally, smart phone users can program any application which is customized for needs. Furthermore, they can share these applications in online market. Therefore, smart phone and its application are now most popular s in mobile technology. Todays smart phone application markets host an ever increasing number of applications. The sheer number of applications makes their review a daunting task. . Apps Playground integrates multiple components comprising different detection and an automatic exploration technique for this purpose. Our evaluation shows that Apps Playground is quite effective at automatically detecting privacy leaks and malicious functionality in applications. The purpose of this paper is to present the result of a survey on the attitude and behavior of consumers toward the various types of smart phone usages such as application software, e-mail, Internet browsing, ringtones, and other mobile contents The data were collected through survey questionnaires filled by 150 individual users across the city in Ooty.

Keywords: Smart phone, Consumer behaviors, Consumer usage survey

Edition: Volume 5 Issue 2, February 2016,

Pages: 1490 - 1491