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Research Paper | Marketing | India | Volume 8 Issue 8, August 2019 | Popularity: 6.1 / 10
Monitoring Technology Acceptance for Banking Consumers in India
Dr. Amit Kumar Singh
Abstract: August 15th 1995 marked a new dawn in Indi's communications history, when Videsh Sanchar Nigam Ltd (VSNL) then a state owned Telecom Company introduced commercial Internet services. Till then Internet connectivity was available to only select few researchers and government officials through the ERNET or NICNET networks. The research approach employed in this study is qualitative which is in line with our purpose of our study. The purpose of this study is to explore the relationship between technology enabled banking processes and its acceptance among Indian Consumers. This is due to the fact that, there is not much information since internet banking is still at its increasing stage. This descriptive as well as empirical research study would therefore provide us with much information and insight so as to get deeper understanding of the issue at stake. It would help us to explore the underlying facts relevant to online banking.
Keywords: Technology Acceptance, Technological Innovations, E-Banking, E-Commerce
Edition: Volume 8 Issue 8, August 2019
Pages: 1716 - 1720
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Marketing, India, Volume 9 Issue 1, January 2020
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Marketing, Indonesia, Volume 8 Issue 10, October 2019
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Sugiyatno, Har Adi Basri
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Marketing, Georgia, Volume 8 Issue 12, December 2019
Pages: 3 - 6Marketing Investigation of the Behavior of Tourists in Georgia
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Marketing, India, Volume 8 Issue 10, October 2019
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Marketing, Indonesia, Volume 8 Issue 9, September 2019
Pages: 16 - 19Analyzing Behavior Intention of Customer towards the Adoption of Self-ticketing on CGV Cinemas by Using UTAUT2: (Case Study on CGV Cinemas Bandung)
Iqbal Hambali, Indrawati Dra