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Analysis Study Research Paper | Business Management | Philippines | Volume 12 Issue 7, July 2023 | Popularity: 6 / 10

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An Evaluation of Local Government Units Assisted Pasalubong

Amiel B. Andias

Abstract: The study looked into the Local Government Units (LGU) Assisted Pasalubong Center in the selected area. The study determined Marketing Strategies of pasalubong Center, Identify the Marketing Strategies, Assess the Personnel Management and Evaluate their Financial Performance. The study utilized descriptive methods of research, making use of the information and revised standard questionnaire from Association Management, Consulting and Evaluation Service (AMCE), administered from Local Government units assisted pasalubong center for their Marketing Strategies, Personnel Management and Financial Performance, after gathering data tabulation will made, to come up with the results of the study. The study revealed that all pasalubong center has product or services that satisfy the needs of costumer, the organization introduced new or significantly improved product in the market before the competitor, in product differentiation, products/services quality meets customer satisfaction.

Keywords: Strategic Management, Marketing Strategies, Financial Performance

Edition: Volume 12 Issue 7, July 2023

Pages: 2269 - 2274

DOI: https://www.doi.org/10.21275/SR231011141358

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