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Research Paper | Marketing | India | Volume 12 Issue 6, June 2023 | Popularity: 4.9 / 10

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Comparative Study on the Food Delivery Industry with Reference to Zomato and Swiggy in Raipur Area

Jyoti Shree Attal, Dr. Shiv Jaggarwal

Abstract: In the online food ordering and delivery market, Swiggy and Zomato are two well - known competitors that operate in India and several other nations. Even though both platforms provide comparable services, there are still some significant distinctions between them in terms of their business methods, features, and market share. Due to the increase in the faster moving world, the people are moving towards these faster food delivery apps, which give them hot and healthy food options along with greater discounts and easily availability. This industry has seen many changes after the covid time thus the increase in the competition. The purpose of this research was to do the comparative study on Zomato and Swiggy in the Raipur area from the restaurant partners? point of view. For this research, I had interviewed 400 restaurant partners and knew about their preferences, problem faced with this 2 apps. For my research, I have used qualitative method using interview technique to know about restaurant partners perception on these 2 apps. From this research, I can conclude that Zomato is being preferred more than Swiggy in Raipur Area due to its more delivery partners, user friendly app, faster grievance redressal mechanism.

Keywords: Food delivery industry, Swiggy, Zomato

Edition: Volume 12 Issue 6, June 2023

Pages: 2513 - 2526

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