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Research Paper | Marketing | Indonesia | Volume 13 Issue 1, January 2024 | Popularity: 4.7 / 10

Influences of Product Quality, Price Perception and Service Quality on Consumer Decision for Electric Motorcycle

Dewanto Djoko Purwito

Abstract: This research investigates the impact of Product Quality, Price Perception, and Service Quality on Purchase Intention and Decision at an electric motorcycle dealer in Karawang. Employing Structural Equation Modeling with AMOS software, the study finds that while Product Quality, Price Perception, and Service Quality do not significantly influence Purchase Interest, Purchase Interest notably impacts Purchasing Decisions.

Keywords: Product Quality, Price Perception, Service Quality, Purchase Interest, Purchasing Decision

Edition: Volume 13 Issue 1, January 2024

Pages: 801 - 804

DOI: https://www.doi.org/10.21275/SR24110150851

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Dewanto Djoko Purwito, "Influences of Product Quality, Price Perception and Service Quality on Consumer Decision for Electric Motorcycle", International Journal of Science and Research (IJSR), Volume 13 Issue 1, January 2024, pp. 801-804, URL: https://www.ijsr.net/getabstract.php?paperid=SR24110150851, DOI: https://www.doi.org/10.21275/SR24110150851

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