Downloads: 21 | Views: 461 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Case Studies | Marketing | United States of America | Volume 13 Issue 5, May 2024 | Popularity: 6 / 10

Rate This Article!      

Marketing for Deep Tech Startups

Supriya Agarwal

Abstract: Deep technology startups are companies rooted in breakthrough scientific research and engineering such as in life sciences, energy, clean technology, computer sciences, materials, and chemical sectors. However, unlike companies focused on business model innovations such as Uber, Netflix or Amazon, marketing deep tech companies requires a unique approach due to the complex nature of the products, hard to understand value proposition, long sales cycle and the niche audience they serve. The term ?deep tech? is also differentiated by the fact that often there is an Intellectual Property (IP) involved which cannot be easily copied. [1] This white paper delves into the challenges faced by deep tech startups in marketing their products and provides strategic insights and actionable recommendations to help them effectively reach their target audience, build brand awareness, and drive growth.

Keywords: Deep Tech Marketing, Business Development for Deep Technology Startups, Marketing for Artificial Intelligence (AI) /Machine Learning (ML) Startups, Marketing for BioTech Startups, Marketing for Robotics Startups, Marketing for Life Sciences Startups, Customer Acquisition for Deep Tech Startups, Revenue for Deep Tech Startups

Edition: Volume 13 Issue 5, May 2024

Pages: 1728 - 1731

DOI: https://www.doi.org/10.21275/SR24524223117

Make Sure to Disable the Pop-Up Blocker of Web Browser

Click to Cite this Article