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Research Paper | Marketing | United States of America | Volume 13 Issue 8, August 2024 | Popularity: 5.1 / 10
Unethical Marketing Practices in Social Media: Impact on Children and Adolescents
Luke Ruiz
Abstract: Social media, a widely used communication platform, has significant implications, especially for children and adolescents. This literature review examines the unethical marketing practices in social media and their harmful effects on younger audiences. The study highlights the exposure of youth to inappropriate content, privacy invasions, and unhealthy dietary influences through targeted advertising. The review also discusses the ethical concerns surrounding the use of artificial intelligence in marketing. The paper calls for stricter regulations, further research, and enhanced transparency to mitigate these negative impacts.
Keywords: social media, marketing, social media marketing, digital, ethics, digital ethics, targeted advertising, children and adolescents, artificial intelligence
Edition: Volume 13 Issue 8, August 2024
Pages: 987 - 991
DOI: https://www.doi.org/10.21275/SR24814182657
Make Sure to Disable the Pop-Up Blocker of Web Browser
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Marketing, India, Volume 9 Issue 1, January 2020
Pages: 344 - 345A Study on Digital Marketing and its Impact on Consumer Buying Behaviour
Kowsalya KR
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Marketing, Indonesia, Volume 8 Issue 10, October 2019
Pages: 267 - 272The Effect of the e-Commerce Website, Price and Corporate Brand in Purchase Decisions and Its Implications on Customer Satisfaction in B2B Online Shop
Sugiyatno, Har Adi Basri
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Marketing, Georgia, Volume 8 Issue 12, December 2019
Pages: 3 - 6Marketing Investigation of the Behavior of Tourists in Georgia
Babilua P., Maglakelidze K.
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Marketing, India, Volume 8 Issue 10, October 2019
Pages: 325 - 328A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City
Dr. M. Thirumagal Vijaya
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Marketing, Indonesia, Volume 8 Issue 9, September 2019
Pages: 16 - 19Analyzing Behavior Intention of Customer towards the Adoption of Self-ticketing on CGV Cinemas by Using UTAUT2: (Case Study on CGV Cinemas Bandung)
Iqbal Hambali, Indrawati Dra