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Review Papers | Business Management | Kenya | Volume 8 Issue 8, August 2019 | Popularity: 6.4 / 10

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Promotion Practice Opportunity and Employee Retention in Selected Beverage Processing Firms in Kenya

Chumo Sylvia Chepkosgey, G. S. Namusonge, Elizabeth Nambuswa Makokha

Abstract: The rate of employee turnover can affect the performance of an organization and therefore employee retention is considered of utmost importance globally. Hence, this study sort to investigate the influence of promotion practices opportunity and performance of employees’ retention in firms. The study was conducted using survey design to establish the relationship between variables. The target population was 2940 employees of beverage firms in Kenya and the sample size was 352 employees which was calculated using Taro Yamanes formula. The study adopted structured questionnaires to get answers of the research questions. Questionnaires were used to collect data and later on analysed using descriptive statistics and presented in frequency tables. It was established that promotion practices opportunity showed a positive correlation with retention of employees in beverage processing firms. The study also, revealed that beverage processing firms promote their employees based on merits and promotion offered an opportunity for advancement. However, the study established that beverage processing firms had promotion policy that employees are not aware of its existence. Therefore, the study recommended that beverage processing firms should make aware of promotion policy to its employees through proper communication channel from the top management.

Keywords: promotion practice, employee retention, beverage processing firms

Edition: Volume 8 Issue 8, August 2019

Pages: 2106 - 2112

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