Digital Communication: e-Government Representation in Establishing Government Employees Loyalty

Indah Anggraeni Saputri, Mardiana Putri

Abstract: Aims to identify the reference for government employees loyalty in the Surabaya citys e-Government program. This study represents the perspective of the author based on observations and documentations. Researcher found that post-implementation of the e-Performance program, employees always strive to work optimally and loyalty to obtain maximum points through hard work and attempts to pursue their achievement goals in order to increase their income. Furthermore, employee welfare is guaranteed through performance-based payroll using the e-Performance program.

Keywords: Representation, e-Government, e-Performance, Loyality