Low Cost Business Model in Airlines Industry (A Study on Airasia)

Monira Alam Kanta, Abd Rahman Ahlan

Abstract: Choosing a business model when starting a business is a stage that needs cautious thought, when beginning a business your business model helps you choose how you need to increase the value of your organization, it is the means how you want to make profit. Building creative items doesn't always bring prosperity to your organization, it requires a business model that expands income additional time and maintaining a strategic distance from cost increment, a business model that has the accurate pricing, the accurate delivery channel to the exact right targeted customer to keep your business developing. It takes more than one to assemble a successful business, with one concentrating on details and the other building a reasonable business model remembering that both of these mission should be in paralleled.

Keywords: Low Cost Business Model, Airlines Industry, Airasia