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Survey Paper | Social Science | Turkey | Volume 6 Issue 3, March 2017 | Popularity: 6.8 / 10
The Relation of the Consumer Trust and Brand Loyalty
Zuhrem Ergun, Osman Nurullah Berk
Abstract: With the increase of product variety, there is a great competition in everything from food to textiles, automotive to technology. Today, it seems that brand management studies have been used in a wide range of areas from the category of fast consumer goods to the service sector. Regardless of the sector, it has been noticed that products have a stronger position than brand management studies and competitors. The desire of companies to make a difference between products has led to the emergence of the concept of branding. Within the framework of this competition firms are striving to retain customers and create loyalty. In this study, which will be formed to explain the relation between trust and brand loyalty that consumers have in the brand, a field study has been carried out in the light of theoretical information that will be obtained as a result of the literature review, in which a national brand activity in Konya examines the brand loyalty relation on the customers of a market chain.
Keywords: Brand, Brand Trust, Brand Loyalty
Edition: Volume 6 Issue 3, March 2017
Pages: 847 - 851
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