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Research Paper | Management | Indonesia | Volume 6 Issue 3, March 2017 | Popularity: 6.9 / 10
Analysis Adoption of Innovation Go-jek Application
Adrian Soemantadiredja, Aida Vitayala, Irman Hermadi
Abstract: Gojek Application is a form of innovation in terms of the provision of public transport services. The development and innovation of a technology will be underutilized and abandoned by the user if the acceptance of these technologies is limited and does not have enough speed to be adopted, so that the rate of adoption among prospective users of those applications will be very low. In other words, the desire and the speed of the user to want to adopt an innovation technology will affect the extent to which such a technology would last. The purpose of this research is to analyze the adoption against information Go-jek applications system influenced by the characteristics of the innovation and the success of information systems. The results showed that the application of the system of adoption among users in this case is the drivers included in the category. Investigation research results influence the characteristics of innovation against the adoption of innovations on the application of the Go-jek drivers significantly positive effect it is evidenced by the path coefficients obtained i. e. of value t 0601 statistics obtained namely of 6.108. The results of the analysis of the success of information systems Go-jek applications obtained the results that the variable quality of the system and the quality of the information is proven to provide significant influence against other variables in the model of research. But it brings results that there is no influence on the perception of the quality of the variables of the system against user satisfaction as evidenced by the value of path-coefficient 0.053 with t value statistics 0.459. The results of the success information systems against the adoption of innovations on the application of the Go-jek drivers is positive effect significantly to innovation adoption Go-jek application system. This is evidenced by the value of the coefficient 0.401 with t-value statistics 4.671. Through the research results it can be concluded that the adoption of Go-jek applications system was influenced by two aspects the characteristics of the innovation and the success of information system
Keywords: Adoption of Innovation, Go-jek Applications, Information Systems and Technology, Online Transportation
Edition: Volume 6 Issue 3, March 2017
Pages: 936 - 940
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