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Research Paper | Business Management | Indonesia | Volume 6 Issue 4, April 2017 | Popularity: 6.8 / 10
Assessment of Fresh Cut Vegetables Supply Chain Performance and Its Partnership at Bogor Indonesia
Suhartini, Rina Oktaviani, Heti Mulyati
Abstract: Vegetable has a contribution as a fiber source for human health. PT Sayuran Siap Saji is an agribusiness company has contributed to provide fresh cut vegetable producst for retailers in Jakarta, Bogor, Depok, Tangerang and Bekasi areas. Therefore, it is needed to measure supply chain performance and analyze partnerships betwen farmer, company, and retailers. The purpose of this research is to measure the supply chain performance of fresh cut vegetables and to analyze the factors that influence the long-term partnership betwen farmers, company and retailers. The supply chain performance was measured by SCOR model which its priority was calculated by MPE method. Partnership between farmers and the company used Factor Analysis, while the company and the retailer measured by customer satisfaction. Farming analysis calculated the farmer profit and value added of the company used Hayami method. The results show that reliability metric is the first priority with the weight score 0.2911. The other metrics of vegetables supply chain performance are responsiveness (0.2404), flexibility (0.1963), cost (0.1518, and an asset (0.1203). The farmers from Bandung was the highest performance of the vegetable supply chain. Assessment of supply chain performance of farmers from Bogor and Garut were shown in the second and the third ranking. The farmers in Bandung are supported by modern facilities and they produce Paprika which the other farmers do not cultivate it. Farming analysis for R/C ratio of mustard green commodity was 2.44 %, Tomatoes was 2.07 % and Lettuce head was 1.87 %. B/C ratio for mustard green commodity was 1.44 %, Tomatoes was 1.07 % and Lettuce head was 0.87 %. BEP for mustard green commodity was IDR.7 430, Tomatoes was IDR.7 422, and for Lettuce head was IDR 9 155. ROI ratio of mustard green was 140 %, tomatoes was 200 %, and Lettuce head was 140 %. ROI ratio indicates that this farming gives profit for farmers. Value added ratio for company showed for mustard green commodity was 66.21 %, for Tomatoes was 71.65 % and Lettuce head was 75.06. The main factors influencing significantly to the long-term partnership between the farmers and the company are the aid to market product and guidance and tutoring from the company. The highest factor of customer satisfaction receiving by the retailer is vegetables return (score 5). It indicates that retailer is laid on the requirement of product return from PT Sayuran Siap Saji to support their business processing.
Keywords: analysis factor, farming analysis, Hayami method, MPE, partnership, SCOR, value added ratio
Edition: Volume 6 Issue 4, April 2017
Pages: 511 - 518
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