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Research Paper | Management | Volume 6 Issue 10, October 2017 | Pages: 710 - 714 | Indonesia
Factor affecting Consumer in Impulse Buying (On Hypermarket in Makassar City)
Abstract: This study aims to determine the factors cause consumers to make impulse buying. This study uses three sales promotion, personal selling, and hedonic shopping value as independent variable and impulse buying as the dependent variable. Data were collected by distributing questionnaires to 100 respondents by using purposive sampling. Then the data were analyzed by using validity test, reliability, multiple regression analysis, and hypothesis testing using F and t-test. This study found that sales promotion, personal selling, and hedonic shopping value significantly influence the impulse buying variable. Sales promotion, personal selling, and hedonic shopping value variable have significant effect to impulse buying.
Keywords: sales promotion, personal selling, hedonic shopping value, impulse buying
How to Cite?: Thomas Timotius Abraham, Carla Poli, "Factor affecting Consumer in Impulse Buying (On Hypermarket in Makassar City)", Volume 6 Issue 10, October 2017, International Journal of Science and Research (IJSR), Pages: 710-714, https://www.ijsr.net/getabstract.php?paperid=ART20177173, DOI: https://dx.doi.org/10.21275/ART20177173