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Research Paper | Finance | Kenya | Volume 6 Issue 10, October 2017 | Popularity: 7 / 10

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Effect of Economic Programs on Customer Financial Literacy of Barclays Bank of Kenya

Salome Awuor Oduor, Dr. Dennis Juma

Abstract: Corporate social responsibility (CSR) is popularly referred by the business fraternity as one of the discretionary societal expectations of organizations be it a small scale enterprise or a multinational company. This study endeavored to assess the effect of Economic programs on customer financial literacy of Barclays Bank of Kenya. Rather than just being used as a public relation tool, to woo more customers to the respective banks, it was important to establish also if this program affect their financial literacy. Hence the study sought to establish the effect of Earning per share on customer financial literacy of Barclays Bank of Kenya, determine the effect of Competition on customer financial literacy of Barclays Bank of Kenya, to evaluate the effect of Operating efficiency on customer financial literacy of Barclays Bank of Kenya. This study adopted a descriptive research design. The target population of this study consisted of the 132 employees working in Barclays bank of Kenya at the Headquarter. The study adopted census and all 132 respondents was engaged in the study. Primary data was then collected using structured questionnaires. Analysis and interpretation of the data was done using both qualitative and quantitative methods according to research objectives and research questions. The data collected was then summarized, classified, tabulated and analyzed qualitatively. Data presentation was done using charts, graphs and table Economic Programs that support the society should be encouraged while engaging in corporate social responsibility by the organization, this will lead to financial literacy and more of the members of the society was encouraged in one way or the other to take part in saving with the bank. And the findings were. This will lead to customer financial literacy. The study further suggest that similar study should be conducted to non financial institutions and this will leads to increased financial performance of this kind of the organization

Keywords: Economic Programs, Earning per share, competition, Operating efficiency, financial literacy, Barclays Bank of Kenya

Edition: Volume 6 Issue 10, October 2017

Pages: 1595 - 1601

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