Internet Banking in Semi - Urban Areas

Isha Khurana

Abstract: Virtual banking / e-banking/online banking / internet banking are the synonyms for electronic banking. It has revolutionized an integral activity of modern twenty first lives- Banking. It came into existence due to innovation in technology. It is conducted through a PC, PDA, a hand- held communication gadget or any mobile phone offering internet connectivity. This research paper focused on barriers for the usage of internet banking services and the consumer perception on the internet banking. The study was exploratory in nature and questionnaire method considered for this study on the basis of the account having in banks and having internet banking facility but they are not using it. The factors identified such as cost, reliability, security, connectivity in the semi urban areas.

Keywords: Internet banking, online banking, mobile device, semi urban areas