Exploring E-Wallet Adoption in India Factors Shaping Consumer Choice

Dr. A. Karunamurthy, S. Badhri Narayanan

Abstract: In today's digital realm, electronic wallets (E-wallets) have seamlessly integrated into our daily transactions, offering unparalleled convenience and efficiency to users worldwide. This research paper aims to delve into the impact of various E-wallets, including well-known platforms like Paytm and Google Pay, on consumer preferences. Through an extensive study, approximately 250 individuals were surveyed to discern their E-wallet preferences and the factors steering their decisions. Leveraging statistical methodologies such as 2-sample T-tests and graphical analysis, this research investigates the relationship between independent variables and E-wallet adoption. Initial findings highlight the crucial role of factors such as user experience, security features, and brand reputation in shaping consumer preferences for E-wallets. This study contributes significantly to our understanding of consumer behaviour in the digital payment ecosystem, offering valuable insights into the determinants influencing E-wallet usage across diverse demographics.

Keywords: Electronic wallets, Digital payments, Security features, Consumer preferences and behaviour, User experience