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M.Tech / M.E / PhD Thesis | Veterinary Sciences | India | Volume 5 Issue 2, February 2016 | Popularity: 6.6 / 10
Factors Influencing Meat Buying Behaviour among Rural, Semi-Urban and Urban Households
T. Senthilkumar, V. Muralidhar
Abstract: The worldwide meat consumption has attracted much attention not only for nutritionists but also agricultural and food economists in recent years. Studies showed that urbanization has been carrying a rise in demand for meat products. In India, cultural differences are also accountable for variations in meat consumption patterns. A study was performed to ascertain the preferences of consumers towards meat consumption among the rural, semi-urban and urban households of Karnataka with sample size of 90 meat eating respondents and 30 non-meat eating respondents. The results showed that flavour and taste of the meat had a very good influence on meat consumption among all the locations.
Keywords: meat consumption, consumers, preference, households
Edition: Volume 5 Issue 2, February 2016
Pages: 317 - 318
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