Factors Influencing Meat Buying Behaviour among Rural, Semi-Urban and Urban Households

T. Senthilkumar, V. Muralidhar

Abstract: The worldwide meat consumption has attracted much attention not only for nutritionists but also agricultural and food economists in recent years. Studies showed that urbanization has been carrying a rise in demand for meat products. In India, cultural differences are also accountable for variations in meat consumption patterns. A study was performed to ascertain the preferences of consumers towards meat consumption among the rural, semi-urban and urban households of Karnataka with sample size of 90 meat eating respondents and 30 non-meat eating respondents. The results showed that flavour and taste of the meat had a very good influence on meat consumption among all the locations.

Keywords: meat consumption, consumers, preference, households