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Research Paper | Mass Communication | India | Volume 2 Issue 6, June 2013 | Popularity: 4.7 / 10
Economical, Political and Social Empowerment of Women in the Field of Agriculture Marketing with Special Reference to Vegetable Vendors
Dr. Syed H Mazhar
Abstract: This study would provide valuable information about the ongoing situation of women entrepreneurs in the Field of Agriculture Marketing. The present study was carried out in ?Ima Market? also known as Khwairamband Bazar or Ima Keithel 3,000 women assemble and carry out their entrepreneur activities on daily basis. The study was designed with two objectives, to determine the socio-economic profile of women in the Ima Market basically in the Field of Agriculture Marketing and to assess their empowerment socially, economically, politically and culturally. Regarding economic empowerment of women, it was concluded that there was a significant impact of economic empowerment on the women. Majority of the women agreed on improvement of living standards. There was a significant increase in the percentage of the women who understood the banking operations as well as expenditure of family. Social empowerment shows there was a significant impact of social empowerment on the women entrepreneurs. More than half of the respondents agreed that there was increment in the participation in discussion about social activities, participation in social development programs. It can be concluded that these indicators are a positive and promising status of women in social setup.
Keywords: women entrepreneurs, Agriculture Marketing, Women Empowerment Socially, Economically, Politically, Vegetable Vendors
Edition: Volume 2 Issue 6, June 2013
Pages: 485 - 489
DOI: https://www.doi.org/10.21275/SR13616174244
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