Comprehensive Review of Salesforce Tools and Resources for AppExchange ISV Partners

Praveen Kotholliparambil Haridasan

Abstract: Salesforce AppExchange is a renowned enterprise market place and it offers a comprehensive platform to Independent Software Vendors (ISV) partners for the development, distribution, and monetization of applications. This article provides a technical literature review of key available resources that help ISVs for efficient management of a product?s AppExchange life cycle. Even in the product design and development of their products up to the distribution, marketing, and selling of their products, and managing their customers? support, the ISVs are presented with solutions that optimize these functions. The importance of different Salesforce orgs, particularly the Partner Business Org (PBO), is also discussed to demonstrate their importance to ISVs. This review also focuses on how ISVs can use Salesforce?s resources to improve app development and achieve better market outcomes.

Keywords: Salesforce, AppExchange, ISV, PBO, Partner Business Org, AppExchange Partners, Product Lifecycle, Managed Packages, Salesforce Orgs, AppExchange Tools