Role of M-Commerce in Today's Scenario

Dr. Smrithi Ashokan

Abstract: With the advancement in mobile technology, many business activities can be conducted through wireless networks. M-Commerce is experiencing rapid growth in terms of capabilities of mobile devices, services, applications, standards and network implementations. However we are still facing some important factors that hinder M-Commerce adoption and development. The implications of these factors are discussed in this paper. As customers increasingly accept mobile communication as a matter of course, mobile operators are looking for new promising markets within m-commerce. Customers want and expect to do commerce on virtually every communication device. New technologies are enabling a large variety of applications and m-commerce services but solutions are inadequately analysed yet. This paper attempts to investigate current and future m-commerce service scenarios, serving as a base for promising business models. Moreover, we will also examine the impact that these trends will have on the entire ecommerce realm.

Keywords: Need and Importance, M-Commerce, Impact of COVID- 19, Current Scenario, Barriers