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Research Paper | Environmental Management | Indonesia | Volume 11 Issue 11, November 2022 | Popularity: 5.2 / 10

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Strategy for Management of Ulak Lia Lake Reserve as a Aquatic Eco-Tourism Area in Musi Banyuasin Regency

Witry Indriany, Muhammad Hendri

Abstract: Lake Sanctuary has potential for flora and fauna diversity, also aesthetic value for ecotourism activities. Inapt management in Ecotourism development can result in a lack of public attention, and environmental sustainability. In this location there is also a tendency to increase the exploration of resources quantitatively (high production) which ignores quality due to lack of attention to environmental factors in planning or decision makers. This study aims to determine the strategy for developing the Ulak Lia Lake Sanctuary as an aquatic ecotourism area. The method used is a SWOT analysis based on the results of a questionnaire to visitors at the location. Based on the study, it was concluded that the priority strategy based on SWOT was to improve tourism, especially fishing and aquaculture tourism, to build networks with other objects in South Sumatra, especially Palembang city, to cooperate with travel agents, increase cooperation between the central government and local governments, build a special website for Banyuasin Regency tourism and make it easier to access tourist areas. Toimprove tourism sector in Lake Ulak Lia, the government, community and other stakeholders are expected to be able carry out social, economic and technological reforms in creating a business climate.

Keywords: Strategy, Ecotourism, Lake Sanctuary

Edition: Volume 11 Issue 11, November 2022

Pages: 1046 - 1050

DOI: https://www.doi.org/10.21275/SR221111185520

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