The Role of Bicube (Business Incubator Center) Polytechnic Stia Lan Bandung in the Digital Era with the Utilization of Technology for Tenants in West Java

Heny Handayani, Susi Susanti Tindaon

Abstract: The development of the internet causes the flow of information to spread quickly without geographical boundaries. Bicube of Polytechnic STIA LAN Bandung is necessary for the development of startup or technology-based entrepreneurs. This is where business incubators are needed through mentoring, training, product development facilitation, and access to financial and marketing institutions. This research used the literature study method. In its implementation, Bicube of Polytechnic STIA LAN Bandung provided four types of assistance, namely funding proposal assistance, Business Model Canvas assistance, marketing strategy assistance, and Business Matching assistance. Bicube's role in the digital era was applied by utilizing technology for tenants in West Java. The benefits of Bicube in West Java are getting market access, funding support from incubators, improving company image, increasing company valuation, gaining adequate business understanding, focusing on developing startups, and extensive networking.

Keywords: business incubator, bicube, technology, digital era