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Research Paper | Marketing | India | Volume 11 Issue 4, April 2022 | Popularity: 5.1 / 10

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An Intervention into Visual Merchandising Tools through Exploratory Factor Analysis (EFA)

Anuradha Mishra, Bidhu Bhusan Mishra

Abstract: This paper makes an attempt to develop the elements of Visual Merchandising that make the impact on the retail shoppers. A total of 175 samples were taken from different demographic status and data has been collected through administering online method. The research questions were designed to classify which elements of Visual Merchandising are the most important for consumers while shopping for apparels. Factor Analysis was employed by using Statistical Packages for Social Sciences (SPSS) software to identify the elements of Visual Merchandising influencing shoppers buying behaviour. Findings may help retail marketers to direct effective Visual Merchandising strategies to increase the foot falls.

Keywords: Apparel, Retail shoppers, Visual Merchandising, EFA

Edition: Volume 11 Issue 4, April 2022

Pages: 1084 - 1088

DOI: https://www.doi.org/10.21275/SR22423142936

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