Transforming Indian Business Landscapes: The Impact of AI, IoT, Metaverse, and Emerging Technologies

Dr. Manas Khatri

Abstract: Indian companies are constantly adapting and adopting new technology to be competitive and meet market expectations in the digital age. According to NASSCOM (2023), the COVID-19 epidemic has hastened digital transformation, forcing firms to rethink their strategies and prioritize technology. India, the fifth largest economy and the fastest-growing major economy for three years, encourages businesses to adapt and grow (NASSCOM, 2023). In India, hybrid enterprises combine traditional business structures with digital transformation initiatives. These companies use physical presence and digital platforms for efficiency and reach. AI, IoT, and the Metaverse have helped hybrid enterprises grow.

Keywords: artificial intelligence, metaverse, digital transformation, internet of things, digital age