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Research Paper | Commerce and Law | India | Volume 12 Issue 12, December 2023 | Rating: 4.7 / 10
Corporate Social Responsibility in Context of IT Sector
Ananya Arora
Abstract: Corporate social responsibility is a stewardship notion that elaborates on how a company is devoted to philanthropic activities towards society and the environment through various actions. In this era of intensifying competition, a company needs to stand out and increase its brand value. CSR aims to develop a positive image of the company in the society. These activities play a critical role in attracting new clients to the organization. The information technology sector in India is gradually forming the backbone of all Indian industries. In India, it encompasses information technology (IT) services and business process outsourcing (BPO). Nowadays, almost every industry is dependent upon the use of information technology for carrying out their operations or day-to-day activities. Moreover, the IT sector integrates the Indian economy with the global economy. After the economic reforms of the 1990s, the Government of India has apportioned numerous impetus for the improved advent of the IT sector. Therefore, it becomes important for researchers to contribute to their research work in the field of IT industry. This research portrays corporate social responsibility in the context of the IT sector where case studies of Tata Consultancy Services Limited and Infosys Limited are elaborated. This includes an in-depth study of the activities or projects initiated by them to contribute towards CSR. A detailed analysis of the facts and figures of the percentage of net profits contributed towards CSR is stated.
Keywords: Corporate Social Responsibility (CSR), IT-Sector, Companies Act 2013
Edition: Volume 12 Issue 12, December 2023
Pages: 1910 - 1914