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Research Paper | Statistics | India | Volume 12 Issue 6, June 2023 | Popularity: 5.2 / 10

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A Study on Consumer's Buying Behaviour for Online Shopping

Maitrey Bhagat

Abstract: Online shopping has recently seen remarkable expansion with more than 627 million users worldwide. Online businesses saw a boost in sales as a result of the pandemic's rise in popularity of the usage. The reopening of physical stores has halted eCommerce growth, and there may be a market correction where some product categories experience a decline in sales. Moreover, eCommerce enterprises may face difficulties due to increased costs. The project report has been prepared for studying the consumer purchase intention for online shopping residing in Ahmedabad. A descriptive research design is used for the project. For conducting the research, we have taken a survey of 310 respondents by making them fill questionnaire, thereby obtaining relevant data for our purpose and gathered insights for our purpose which is reflected in our report. Our main aim of conducting this research is to identify the factors that influence consumer?s decision - making process when it comes to identify the key drivers that impact their purchasing decisions. The following research is conducted to know the problems or challenges that consumers faces during online shopping and scrutinize the steps while online shopping. Overall, the purpose is to provide insights to online e - commerce retailers to improve their strategies for marketing and delivering the goods timely by enhancing consumers experience in Ahmedabad.

Keywords: Online Shopping, Consumers purchase intention, challenges, e-commerce

Edition: Volume 12 Issue 6, June 2023

Pages: 364 - 370

DOI: https://www.doi.org/10.21275/SR23531103009

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