Empowering Rural Economies: Examining the Nexus of Rural E-Commerce, Entrepreneurship, and Income Growth in the Digital Age

Ting Ding, Ralph Bathurst

Abstract: This paper explores the relationship between rural e-commerce, rural entrepreneurship, and rural income under the backdrop of "Internet + entrepreneurship" based on panel data from the rural statistical yearbooks of 29 provinces and municipalities in China from 2013 to 2019. The study finds that the development of rural e-commerce and farmers' entrepreneurship are positively correlated with farmers' income. Notably, the impact of fiscal support for agriculture on farmers' income is not significant, while the level of education has a noticeable effect on farmers' income. These results remain valid in robustness tests. Based on the above analysis, this article puts forward recommendations for the development of rural e-commerce and boost farmers? income under the context of "Internet + entrepreneurship." This article enriches the research related to how rural e-commerce enhances the well-being of farmers, and provides a theoretical basis and empirical reference for how to promote entrepreneurship and income generation through e-commerce models in the digital economy era.

Keywords: rural e-commerce, farmers income, farmers entrepreneurship, Internet + entrepreneur ship

How to Cite?: Ting Ding, Ralph Bathurst, "Empowering Rural Economies: Examining the Nexus of Rural E-Commerce, Entrepreneurship, and Income Growth in the Digital Age", Volume 12 Issue 9, September 2023, International Journal of Science and Research (IJSR), Pages: 1651-1661, https://www.ijsr.net/getabstract.php?paperid=SR23918110310, DOI: https://dx.doi.org/10.21275/SR23918110310

Download Citation: APA | MLA | BibTeX | EndNote | RefMan