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Research Paper | Marketing | India | Volume 13 Issue 2, February 2024 | Rating: 4.4 / 10
Exploring Student Engagement with Personal Branding in Higher Education
Neha Maheeno Iram
Abstract: This research investigates the concept of personal branding within the context of higher education, exploring how students perceive its relevance for academic and professional success. The study aims to fill a gap in existing literature by delving into students' perspectives on personal branding, its impact on engagement, satisfaction, and retention. The research encompasses students from various academic disciplines and levels, providing a comprehensive understanding of how personal branding evolves throughout the educational journey. Findings indicate that students view personal branding as crucial for success, with a notable correlation between personal brand traits and student engagement.
Keywords: Personal Branding, Brand Building, Student Engagement, Personal brand attributes
Edition: Volume 13 Issue 2, February 2024
Pages: 774 - 777