Downloads: 0 | Views: 109
Research Paper | Computers in Industry | Kenya | Volume 13 Issue 6, June 2024 | Popularity: 4.9 / 10
Mediating Role of Competitive Advantage on the Relationship between Smart Technology Usage and Performance: Empirical Evidence from Non-Governmental Organizations in Nairobi City County, Kenya
Kiratu Patrick Ngigi, Kaburu Franklin Kinoti, Tumuti Joshua Wachira
Abstract: In the increasingly competitive business environment, organizations spend a lot of time on tangible and intangible resources seeking competitive advantage and superior performance. Prior studies investigated the effect of competitive advantage on organizational performance, particularly in developed countries, while there is paucity of similar studies focusing on non-governmental organizations in sub-Sahara Africa. This study examined the mediating role of competitive advantage between smart technology usage and performance. Competitive advantage was measured using services differentiation, market innovations and services quality. Smart technology usage was assessed by social, process, financial and mobile cloud computing usages. Non-governmental organizations performance was assessed by fundraising efficiency, financial transparency, programs outcome and partnerships. The study was anchored on the Dynamic Capabilities Theory. A structured questionnaire was used to collect data from 170 non-governmental organizations operating in Nairobi City County, Kenya. Data was analyzed using descriptive and inferential statistics. The study findings revealed that competitive advantage fully mediates the relationship between smart technology usage and performance of non-governmental organizations in Kenya. Hence, managers are advised to optimize smart technology usage by creating necessary working environment and strategies that encourage innovativeness and value creation for stakeholders to create sustainable competitive advantage and superior organizational performance.
Keywords: Competitiveness, Performance, Innovation, Technology, Stakeholder
Edition: Volume 13 Issue 6, June 2024
Pages: 1432 - 1441
DOI: https://www.doi.org/10.21275/SR24622131246
Make Sure to Disable the Pop-Up Blocker of Web Browser
Similar Articles
Downloads: 0
Research Paper, Computers in Industry, Kenya, Volume 13 Issue 6, June 2024
Pages: 1442 - 1449Moderating Role of User Expertise on the Relationship between Smart Technology Usage and Performance: Empirical Evidence from Non-Governmental Organizations in Nairobi City County, Kenya
Kiratu Patrick Ngigi, Kaburu Franklin Kinoti, Tumuti Joshua Wachira
Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Computers in Industry, India, Volume 10 Issue 7, July 2021
Pages: 513 - 516Internet of Things in Tourism: Challenges and Opportunities in 'The New Normal'
Reva Agrawal
Downloads: 3 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper, Computers in Industry, India, Volume 13 Issue 3, March 2024
Pages: 1720 - 1722Safeguard the Inventions of Artificial Intelligence
Shalini
Downloads: 129
Case Studies, Computers in Industry, Indonesia, Volume 8 Issue 2, February 2019
Pages: 589 - 590Designing Permission Leave Application at PT Omega Group
Muhammad Yadi
Downloads: 131
Survey Paper, Computers in Industry, India, Volume 8 Issue 4, April 2019
Pages: 1645 - 1647The Face of Digital Frauds in Digital Banking Scenario - A Literature Based Study
M. Kannan