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Informative Article | Engineering Science | India | Volume 9 Issue 3, March 2020 | Popularity: 7.3 / 10

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Leveraging AI for Predictive Analytics in Customer Loyalty Program

Rajesh Kotha

Abstract: Using data to improve customer experiences and inform strategic choices has become essential in today's corporate environment. A crucial part of sophisticated data is predictive analytics (PA), which provides organizations looking to increase client loyalty and spur growth with an effective tool [1]. This analysis examines how organizations can leverage AI for predictive analytics to comprehend consumer behavior, foresee their requirements, and provide tailored experiences that encourage growth and customer loyalty. It entails looking at past data to find trends that can predict actions and results in the future. Businesses may obtain essential insights into the preferences and purchase patterns of their customers by incorporating predictive models into customer relationship management (CRM) systems. Such data helps businesses target promotions that are relevant to specific customers, enhance customer interactions, and customize their marketing campaigns. Organizations should leverage AI intelligently (Figure 1). Artificial intelligence (AI) is paired with modern technologies like as ML. Businesses should carefully integrate AI - powered customer support, placing a focus on effectiveness and client happiness. They must prioritize customer - centric design in AI solutions in order to match technology with client preferences and demands.

Keywords: Customer Loyalty, Customer Relationship Management (CRM), Customer Segmentation, Customer Behavior Prediction, Data Analytics, Machine Learning (ML), Predictive Analytics (PA), Operational Cost Reduction, AI - driven Value Co - creation

Edition: Volume 9 Issue 3, March 2020

Pages: 1713 - 1717

DOI: https://www.doi.org/10.21275/SR24923131127

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